Striking media impact from Swedish Health Consumer Index
The launch Tuesday of the Swedish Health Consumer Index 2005 caused strong immediate mass media respons. Within 12 hrs 75 media around Sweden covered the Index update (first launched in 2004). Among them were all three large TV news programs as well as a number of regional TV/radio broadcasts. Already the first day the outcomes caused a lively debate in many county councils regarding the ratings given the counties.
Already county governments start reacting by promising to improve the consumer information and services, remarks Oscar Hjertqvist, the Swedish Index manager. This is the kind of respons we have been hoping for. To use the index as a tool for service development is a good idea. Here we would be happy to take part in discussions together with the county politicians and administrations.
Swedish Health Consumer Index ->