Federation of Pharmaceutical Manufacturers & Associations (IFPMA) announced a couple of days ago in Madrid the new, updated Code of Pharmaceutical Marketing Practice. The updated code will be launched on 1 of January 2007.

The new updated code will combine the pharmaceutical marketing on a global level. Stronger and clearer guidelines worldwide regarding events, sponsorship and other types of pharmaceutical marketing will result in better benefits for the patient. IFPMA Director General Dr. Harvey E. Bale said:

“The revised Code, which enters into force in January 2007, reflects the global pharmaceutical industry’s commitment to ethical marketing practices that are intended to benefit patients and enhance the practice of medicine. The IFPMA Code is an important benchmark for the industry worldwide, because it applies to IFPMA members in all countries with no established local country Code. With clearer and stricter provisions in the new IFPMA Code, we will ensure that local code standards are strong and effective.”

Read IFPMA’s press release here